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The Best Website Builder for Startups and Small Businesses - Wix

Updated: Feb 15, 2023

As someone who has used a variety of website builders, I can say that Wix falls into the category of being easy to use but somewhat limited technically. While I generally recommend it because it gets the job done and is simple to use, it's important to note that these types of easy-to-use website builders are not going to give you a high level of customization.

I think Wix is best as your first website. If you don’t need a lot of customization or features, you might be able to keep Wix for years. However, some businesses need more customization in the future, and that is when you would want to move on.


Overall, the interface is easy enough to figure out, but it's not perfect. While adding elements to a page is quite easy, elements that I’ve added to the page sometimes get buried by another layer, causing strange errors. One time, there was a throbber icon spinning on the page, and it took me over an hour to figure out how to get rid of it. I finally solved this by turning on the “layers” menu and deleting the offending element.

Another issue I've experienced is that sometimes when I perfect the mobile view, then go back and edit something on the web view, the mobile view has also been changed in terms of the order of objects. Other than these two complaints, you'll likely get through the interface with a little bit of patience.

Wix Editor example
Wix Editor: Moving a section


I really love the templates that Wix offers. As of my last count, there are 883 of them, and they're organized well into five main categories: business, store, creative, community, and blog. Three of those five main categories have sub-categories, and there are many sub-sub-categories below them.

Wix template chooser
Choosing a template on Wix

When customizing the templates, simple things like changing text, colors, and sizes are easy. Deleting elements you don’t like is also very easy; you simply press “delete” on your keyboard. However, I don’t recommend overhauling a template as that will get frustrating quickly.

PRO TIP: think about what you want your website to look like and how you’d like it organized before choosing a template. That means knowing exactly how many pages you want, how they will link to each other, and the basic information you want on each page. It will take you some time initially, but it will end up saving you more time in the end.


Honestly, between the Wix elements you can choose from and the App Market apps, there is almost nothing that Wix cannot do. I have not tested all the apps, and many are paid, so keep that in mind. Also, some of the features you might want to be integrated into your site might require a monthly payment, depending on your subscription plan.

Adding a free element on Wix
Adding a free element on wix


Wix offers above-average customer support for the price you pay. I have interacted with Wix support often and can usually connect via chat in less than 10 minutes. When I need phone support, I normally request a call-back, and this also happens within 20-30 minutes. Unfortunately, I have some horrible setting on my iPhone that doesn't allow it to ring when getting a call from an unknown caller, and I keep missing their calls but that's on me.

Customer support options on Wix
Customer support options on Wix

About 80% of the time, I can understand the customer support person, which is better than I would expect. Only once did I have an error on my site they couldn't fix right away, and their team worked on it, eventually sending me a workaround about a day later. That's better than I would expect for a product costing less than $20 per month.


Wix offers a variety of pricing plans, from a free plan with basic features to more advanced plans with additional features and no Wix advertising. If you're serious about your website, you'll want to opt for one of the paid plans. Although the price varies, you can expect to pay somewhere between $15-20 per month for the lowest-priced plan.

The value you get for the price is impressive. Your site will be fast, responsive, and equipped with full on-page SEO capabilities. You'll be able to log in anytime to update your site and create an online presence that's professional and effective. Although there may be occasional downtime, it's not something that I've noticed.


One of the most significant advantages of Wix is that it provides everything you need to launch a business idea quickly and inexpensively. Templates are plentiful, and customer support is better than you might expect. Additionally, the platform is easy to use, so even people with limited technical knowledge can add features like video galleries to their pages without assistance.

Templates are one of the best things about Wix, especially if you know what you want. They are consummate and easy to use. Customer support is also an unexpected bonus. It is more responsive and knowledgeable than most other website builders.


Although Wix is a great platform, you may encounter some hiccups along the way. On each site that I've built, there are usually one or two weird errors that need to be resolved with support. Additionally, pricing plans could be more clear, and the range of features can be overwhelming.


Wix is an excellent website builder for startups and small businesses. It is affordable and provides everything you need to build a great website. With Wix, you can create a professional online presence without spending thousands on a web design agency. Instead, you can use the money you save to grow your business and hire a web design agency when you're ready for something more custom. I recommend Wix to anyone who is looking for a great website builder that can help them build a solid foundation for their business.


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