Chapter 1 / Learning How to Succeed at Anything

• Best jobs for establishing good work ethic

• How to refine a sales pitch

• Operant conditioning basics

Chapter 2 / Sometimes You Need Chutzpah

• Favorite Website Builders

• My used-to-be world-famous sun-dried tomato hummus recipe

• Best software for making slideshow videos on PC and on Mac

• (Bonus) How to build a text message notification system in 5 minutes

Chapter 3 / A Business Is Born

• Best tools to design business cards

• Why farmers markets are a good idea to test your product and find your first customers

• How to set up internet marketing and test business ideas online

• Basics of Google Adwords

• Free No Obligation Google Ads Consultation/Audit

Chapter 4 / Perseverance: Getting a Business off the Ground

• My favorite marketing books:

  • 22 Immutable Laws of Branding

  • Made to Stick

  • Influence the Psychology of Persuasion

• How to Learn Accounting

• (Bonus) Think and Grow Rich

Chapter 5 / Unexpected Success

• Brand positioning/ differentiation, Unique selling proposition

• Early-growth strategy - working "on" your business rather than "in" it

• How to hire a new employee

• Recommending HR tools to make hiring and onboarding easy

Chapter 6 / How to Run a Business Without Going Crazy

• Best books for systematizing your business

• Free online tools for systematizing your business

Chapter 7 / Putting Our Best Foot Forward: Upgrading Our Branding and Website

• Logo design resources

• Web design resources

• Free website analytics tools

Chapter 8 / A Nerd Culture Club

• How to define your mission, vision, and core values,

• How to create and promote culture

Chapter 9 / An Obsession with Growing

• How to deal with business obsession and other psychological headaches of being the owner / CEO

• How to use goal setting in business

• How to manage your health: diet, managing energy and stress

Chapter 10 / Reality Check Halts the Expansion Train

• HR benefits, policies

• Employee and customer surveys

Chapter 11 / The 1st Second Store

• How to build consensus

• Team strength-finding

• Optimizing system build-out for maximum profitability

Chapter 12 / Improving the Ability to Get Things Done

• Personal productivity tools and methods

• Understanding micromanagement vs undermanagement

• How to delegate

• Favorite management books

Chapter 13 / Preparing for Act II

• Remote management tools

• Team collaboration software

• Recommended accounting resources

• How to become a tribe leader

• Advanced social media marketing strategies

Chapter 14 / Diagnosing and Solving Sales Challenges

• Diagnosing declines in revenue

• Understanding sales cycle

• Phone sales tactics and strategy

• Upselling strategy

• Weaving sales into company culture

Chapter 15 / Go Big or Go Home

• Location research & strategy

• Management systems for large teams

• Sales analysis

• Growth strategy

Chapter 16 / Reproducibility, Consistency, and the Franchise Mentality

• Corporate training

• On-boarding corporate team

Chapter 18 / Recuperation and Forging Ahead

• Keeping culture alive

• Upgrading reporting systems

Chapter 19 / The Big Decision

• How to estimate your company valuation

• Make sure you have the contract right

• Negotiating strategy

• How to set up a company for a sale